Happiness is a way to see things
Art is what
you show to the others
Since childhood, the narrative is the basis of our existence, that’s why all the elements of the daily life of a company represent a cue to tell a story that can excite the public. When we listen to a story we feel we are lost. The creation of a company storytelling is an art we know well. A corporate video that creates expectations and stimulates the viewer to imagine himself in the role of the protagonists and the story, generating an identification with experiences of his own past, and stimulating the sharing, when the viewer wants to tell, show his friends or people who consider important what he has just seen because he recognizes himself in it.
Viral Video Creation
The production of a corporate video is the fastest way to reach the market, especially on social media. It is thanks to social networks like Facebook and YouTube that the viral video was born. To be viral, creativity applied to communication must guarantee emotion, it must induce people to act, react and share spontaneously. Watch the viral video that we made with the patronage of the Italian Association of Families and Victims of the Road, which has reached over a million views.
A video training course for employees, a video tutorial that explains the functions of a software, the services of a company. The e-learning is a tool widely used by educators and companies because it is able to keep the attention high and better fix the concepts, a video can also be seen several times and spread easily through social channels, thus usable from any device, so at hand, in a digital age where users have less and less time available. Video marketing has become, in fact, the most used and effective communication strategy by companies and professionals.
Creating the video of a project or crowdfunding campaign is essential to communicate with a 100% success rate. Telling and involving a project in a simple and effective way through a video is a service that Creatiwa Studio, digital communication agency, has been carrying out for years using the most advanced editing techniques. Adobe certified communication professionals, we create videos that excite, using a clear language both through animated visual effects and with a professional and institutional dubbing using speakers of national fame.
The purpose of creating a product video is to bring customers or potential customers closer to the product. Simply creating a video that shows the product is not useful, instead it is necessary to contextualize the product, show it in every possible use in which the customer can recognize himself. Whether with an animated video or with real video footage, the duration must be short. The aim is to stimulate the need, touching the emotional side of the client/user.
Creation with Video
Making a corporate video, does not necessarily mean showing the product or service offered, for example a company that produces shoes will be able to make a series of videos that talk about correct posture habits, or a flight company will be able to produce episodes that tell the story of international cuisine. The key to branded content video is to shift the focus away from corporate interests and focus on the interests of the users, keeping the brand values firm. Below is an example of a branded content video, a video-recipe for an Italian frozen food company.
The animation logo is not a simple animation. The logo is absolutely the most widely used asset of a brand. In the digital age, where there is no longer only printed paper, but a real ecosystem of contact points between the company and the customer, the logo is no longer just form, but sound, animation, color, movement, emotion, experience. We create professional animation logos in any format and type from mobile to cinema, to be used on social networks such as Facebook, YouTube and Instagram, as an entry/exit animation of company videos, on the company website in place of the classic static logo or simply as a video cover of the company Facebook page.