In love, the runner
gets first wins.
Brand & Corporate Identity
Why did the American Marketing Gurus of the 80’s decide to assign a name reminiscent of military scenarios and armed struggle to a communication strategy?
With the term Guerrilla we mean a combat mode with a lower cost and that implements military strategies different from the institutional ones, both elements that we find in Guerrilla Marketing:
Low cost and Originality of the Communicative mode.
However, we must not oversimplify: this is not an act of extravagance for its own sake. In Marketing there can be no approximate and unplanned actions.
Studying a strategy is therefore fundamental:
– Who do I turn to?
– What message do I want to communicate?
– Is it consistent with my Brand?