Years go by but the passion for the Piaggio Vespa is timeless.
A passion full of numbers that witness a success immediate: born in 1946, with a market launch of 2.484 scooters, to arrive two years later at a market invasion of 20 thousand models of the newborn Vespa 125.
The Vespa is able to inspire even the “non collectors” and experts in mechanics.
Its distinctive details make this scooter one of the most famous, 18 million units sold to date.
And it is precisely starting from the details that the Creatiwa Studio Agency has created the Guerrilla Marketing Campaign through the poster clip to introduce to the new Vespa presented by a Piaggio store in Salerno: the tradition of a historic scooter, combined with constant innovation that has allowed the Vespa to become a true Italian icon.
The accelerator is the subject chosen for the campaign, created in
February 2015, near the Arechi Stadium in Salerno.